In recent months, the global hardware market has been changing rapidly, mainly due to the rush toward artificial intelligence (AI) by major players such as OpenAI, Microsoft, Google, Amazon, and others.
In the fall of 2025, OpenAI signed massive agreements with memory manufacturers Samsung and SK Hynix as part of its Stargate project, which could account for up to 40% of global DRAM production over the next few years.
Several independent analyses show that a significant portion of global memory and storage capacity is now reserved for AI data centers, reducing the supply available to the rest of the market and driving up prices.
Memory (DRAM) prices have risen by more than 171% since October 1, and several analysts anticipate further significant increases between now and 2026.
Source: Tom's Hardware
NAND (SSD) manufacturers are forecasting double-digit increases starting in early 2026, with demand growing faster than production capacity.
Source: TrendForce
Drives are already in high demand (up 88% since October 1 and 24% in the last week alone), with wait times of up to one to two years and price increases announced by some manufacturers.
Source: TechRadar
Combining these factors with information we receive from our own distributors and manufacturers, ited anticipates a gradual increase in the total cost of many equipments, including laptops, servers, storage units, and infrastructure solutions, ranging from 35% to 58% starting in January and continuing over the next 18 months, depending on model, capacity, and configuration.
This is not an instantaneous overnight increase, but a fundamental shift that has already begun and is expected to continue as manufacturing contracts are renewed.
Source: Forbes
The period BEFORE THE END OF THE YEAR is likely the best window to secure prices before increases are fully passed on throughout the supply chain.
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